✢ PROJECT
uchpedal
Uchpedal is a clothing brand that fuses vintage car culture with racing heritage, capturing the raw energy and timeless elegance of classic motorsport in every piece. Designed for enthusiasts who live and breathe the roar of engines, the curves of classics, and the spirit of the open road.
We delivered a complete launch campaign for Uchpedal that brought their vintage racing-inspired aesthetic to life through strategic visual storytelling. Our scope included creative direction, location scouting across urban streets that balanced gritty authenticity with cinematic appeal, and a full-scale video and photo shoot featuring iconic BMW 3 Series E30 as scene-setter. We captured lifestyle action shots that channeled retro racing energy in modern contexts alongside detailed product close-ups of their t-shirts and hoodies, creating a content library optimized for social media launch and ongoing brand presence. The result was a cohesive campaign that positioned Uchpedal not just as apparel, but as a lifestyle rooted in automotive passion and timeless style.
The Grid
The campaign's mission was to position Uchpedal as more than apparel - it's a bridge between the golden age of motorsport and the streets of today, worn by those who carry that legacy forward. Every frame, every shot was designed to make people feel the roar of engines and the pull of the open road, translating automotive passion into a lifestyle they can wear.
The campaign ignited exactly what Uchpedal needed - a visceral connection that turned casual scrollers into devoted followers and transformed their launch from a product drop into a cultural moment. Social feeds flooded with shares and saves, the E30 shots became instant brand signatures, and suddenly Uchpedal wasn't just selling clothing - they were building a community of gearheads, dreamers, and style enthusiasts who finally found a brand that speaks their language, where every piece worn becomes a statement of belonging to something bigger than fashion.