✢ PROJECT
Studymap
We designed and developed an intuitive website that transforms complex international education options across five regions into a seamless discovery experience where students can easily explore universities, compare programs, and map their academic future.
The landing section uses strategic simplicity to eliminate decision fatigue - a powerful hero image of an actual university campus grounds the aspiration in reality, while the headline "One step closer to your dreams" employs psychological framing that makes a complex journey feel achievable and immediate. The coral "Contact us" CTA creates a warm, approachable entry point without overwhelming users with multiple choices, while the clean navigation and generous whitespace allow the mind to breathe and focus. This design language leverages visual hierarchy and emotional resonance to guide users naturally toward action, transforming what could be an intimidating first step into an inviting conversation.
The Grid
The services section transforms geographic complexity into visual simplicity - large, immersive cards featuring regional flags create immediate recognition, while hover interactions reveal concise details that inform without overwhelming. This design respects the user's exploration pace, allowing them to engage deeply with regions that resonate while quickly scanning past others, turning what could be dense information architecture into an intuitive, self-guided discovery experience that never demands more attention than the user wants to give.
We maintained design consistency across devices by prioritizing the core experience over device-specific compromises - the same generous whitespace, intuitive navigation, and clean hierarchy translate seamlessly from desktop to mobile. The numbered process cards stack vertically without losing their interactive appeal, the regional flag cards remain immersive at smaller scales, and the coral accent color provides consistent visual anchoring regardless of screen size. Through responsive typography, touch-optimized CTAs, and strategic content prioritization, the mobile experience doesn't feel like a stripped-down version but rather a natural adaptation where simplicity and clarity remain intact, ensuring users on any device receive the same welcoming, uncluttered journey toward their academic goals