✢ PROJECT
Lotto
A playful brand identity for Lotto coffeeshop that brings energy to every touchpoint - from logo to packaging, signage to menus. Vibrant blue and white meet hand-drawn doodle style, creating a personality that's as inviting as the first sip of morning coffee.
Lotto coffeeshop came to us with a clear vision: they wanted to be perceived as approachable and fun, energetic and youthful, while still feeling like a beloved neighborhood favorite. The challenge was creating a brand identity that could balance all these qualities without losing coherence. We delivered through a vibrant blue and white color palette paired with a hand-drawn doodle style that feels spontaneous and alive - inviting enough for daily regulars, energetic enough to attract a younger crowd, and playful enough to make every visit feel like a small celebration. From the logo that greets you at the door to the packaging you take home, the signage that draws you in, and the menus that guide your choice, every touchpoint reinforces the same personality: this is a place where coffee culture meets genuine warmth, where quality doesn't take itself too seriously, and where everyone belongs.
The Grid
The coffee bean packaging became where the brand truly came alive - each bag a small canvas bursting with hand-drawn energy. The white space breathes, letting the artwork pop while keeping things clean enough for the café shelf and special enough to display at home. Every bag tells its own little story, turning a simple coffee purchase into a moment of discovery - because at Lotto, even taking your beans home should feel like part of the experience.
The result? Lotto didn't just get a brand identity - they got a personality that walks, talks, and pours coffee. The vibrant blue became instantly recognizable in the neighborhood, the doodles sparked conversations, and the packaging turned customers into collectors. What started as a vision for approachable energy became a living, breathing presence that makes people smile before they've even ordered. Lotto transformed from a new coffeeshop into a destination, a vibe, a feeling - the kind of place where grabbing your morning coffee feels less like a routine and more like reconnecting with something that just gets you. We didn't just design touchpoints; we created a world people want to be part of, one cup at a time.