Event experience · Campaign · 2025

Formula 1 Experience

A Formula 1 experience in Baku spanning the general event area and a Paddock Club holder space at JW Marriott Baku with Johnnie Walker.

Campaign Launches ↗

Render of Formula 1 racing simulator stations — Racing simulator concept

01 / The project

The project

For the Formula 1 event in Baku, Archv worked on the general event area and, with Johnnie Walker, a separate space for Paddock Club holders at JW Marriott Baku. The visual material here documents concepts for the JW Marriott hospitality space and racing simulators.

02 / Design decisions

The approach

Two event settings

The work covered both the general event area and a Johnnie Walker space for Paddock Club holders at JW Marriott Baku.

Participation first

The racing simulator concept was designed to give guests an active way into the Formula 1 theme.

03 / Scope

What we made

General event area
Paddock Club holder space
Racing simulator concept

Render of the hospitality lawn with branded bar, seating, and canopy — 01 / 06Johnnie Walker hospitality concept at JW Marriott

Render of the canopy and guest area from another angle — 02 / 06Canopy and guest area

Render of branded parasols arranged across the hospitality lawn — 03 / 06Branded parasols and lawn layout

Render of guest seating beside a branded umbrella — 04 / 06Guest seating detail

Render of a Formula 1 shaped display counter — 05 / 06Formula 1 display counter

Overhead render of the hospitality area spatial plan — 06 / 06Overhead spatial plan