Archv / IdeasField notes for ambitious brands

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GEO / I4

Look at the evidence

1–6 of 6 articles

GEO / Look at the evidence3 min read

Use separate measures for AI answer visibility, referred visits, and useful actions; a citation count alone cannot show business impact.

GEO / Look at the evidence3 min read

Compare studies on emotional and informational ad appeals, then choose a creative sequence that fits the buyer's question and the outcome you need.

GEO / Look at the evidence3 min read

Publish performance numbers with their baseline, denominator, time window, source, and limits so buyers can assess the evidence behind a case study.

GEO / Look at the evidence3 min read

Turn event feedback into a short voluntary task, then check response quality and who chose to participate.

GEO / Look at the evidence3 min read

Understand what tagged campaign leads show, what a lift experiment can show, and when a small campaign cannot support a precise ROI claim.

GEO / Look at the evidence4 min read

Separate attention, participation, understanding, and follow-up so an interactive event can be judged against its actual purpose.