A page of anonymous five-star praise tells a buyer little about what was purchased, what changed, or whether the reviewer is real. Strong proof is specific and verifiable. It also needs to reflect actual customer experience rather than marketing copy written on their behalf.
Check the real path
- Ask permission to use a customer's exact words, name, role, and project context where appropriate.
- Pair a review with the specific service or product it describes so buyers know whether it applies to them.
- Keep criticism and limitations in the underlying review record; do not fabricate a flawless rating or suppress required disclosures.
- Test whether a buyer can find independent details or contact information when they need more assurance.
Decide what to change
Do not claim that every polished review is fake. The goal is to make real feedback easier to evaluate. The FTC provides guidance for soliciting and using reviews; have counsel review any campaign involving incentives or regulated claims.
Put it in the project brief
Before paying for a fix, ask the provider to name the affected page or workflow, the change they will make, how they will test it, and which dependencies or exclusions could change the estimate. Keep the baseline and the completed test so both sides can see what improved.
How ARCHV can help
ARCHV can design proof sections using authentic, approved material. Verification, consent, and legal compliance remain the business's responsibility. Share the current page and the problem through ARCHV's website estimate form. If you are an agency seeking delivery support, see the partner route.